VDL Opens New International Sales & Marketing Office

    Monday 27th September 2010
    VDL Opens New International Sales & Marketing Office
    VDL opens its new International Sales & Marketing office in the UK and the appointment of Edwin Kayes as Sales & Marketing Director for Broadcast Products.

    VDL (Lyon, France) has extended its investment in its Digital Audio Broadcast (DAB)/Digital Multimedia Broadcast (DMB) business with the acquisition of the broadcast product range of Somerdata Ltd. (Wells, Somerset, UK), the opening of its new International Sales & Marketing office in the UK and the appointment of Edwin Kayes as Sales & Marketing Director for Broadcast Products.

    The new VDL Sales & Marketing office at CityPoint, Bristol will handle world-wide promotion and sales of the combined VDL and SomerData DAB/DMB product ranges, plus European sales of broadcast test & measurement products from strategic partner SM-CNS (Seoul, Korea).

    This combination of these products puts VDL at the forefront of the latest multimedia digital radio technologies including head-end encoders, multiplexers, as well as systems for pre-transmission and post-transmission recording, monitoring and analysis.

    VDL offers a range of audio encoders Digital Audio Broadcast (DAB & DAB+), video encoders for Digital Multimedia Broadcast (DMB) and Ensemble multiplexers for broadcasters and network operators.  VDL’s products include: D-VAUDAX, the all-in-one DAB/DMB multiplexer; D-AUDIENCE Audio encoders for DAB/DAB+ and D-EVIDENCE video encoders for DMB.

    The recently acquired SomerData products provide monitoring, logging, recording, replay, analysis and signal routing for DAB, DAB+ and DMB broadcasters, network operators and developers, including DABSTOR for head-end applications and DABSTOR-Rx for post-transmission applications.

    The SM-CNS products available from VDL include the DABAIR-II Plus, which is the latest development of the portable DAB/DAB+/DMB On-Air Monitoring & Analysis Receiver.

    Commenting on the acquisition and opening of the new Sales & Marketing office, CEO of VDL, Yannick Andre-Masse said: “These are exciting times for multimedia digital radio, with several countries rolling-out DAB+ and DMB networks, other countries expanding or upgrading existing networks, plus upgrades from DAB to the latest DAB+ audio technology.  There is a strong synergy between the VDL and SomerData product ranges, including technologies, applications and customers.  Bringing these product ranges together at this time will be of great benefit to VDL’s customers world-wide.”

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